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Educational marketing
Scope Note
The use of marketing principles in the promotion, sale, or distribution of an educational product or service. (Note: Do not confuse with "Marketing education")
Used For
Marketing of education
Broader Term
Marketing
Related Term
Educational attitudes
Educational markets
Educational planning
Enrolment
Enrolment management
Fee paying students
Institutional advancement
Student recruitment
Subject Category
330 Educational process: societal perspectives
Date Added
Jun 2003
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