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Marketing
Scope Note
An aggregate of functions involved in the transfer of goods from producer to consumer
Used For
Distribution (Economics)
Merchandising (1984 2012)
Wholesaling (1984 2012)
Broader Term
Business
Narrower Term
Educational marketing
Retailing
Related Term
Business education
Commercialisation
Competition
Consumer protection
Cooperatives
Field research
Focus groups
Franchising
Institutional advancement
International trade
Marketing education
Markets
Organisational communication
Salesmanship
Supply and demand
Technology transfer
Vendors
Subject Category
650 Business, commerce and industry
Date Added
Jan 84
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