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Institutional advancement
Scope Note
Interpretation and promotion of an institution to its various constituencies - includes fund raising, internal and external communications, government relations, and public relations
Broader Term
Publicity
Related Term
Communication audits
Educational marketing
Enrolment management
Fund raising
Institutions
Lobbying
Marketing
Mission statements
Organisational communication
Public relations
Subject Category
720 Communications media
Date Added
Nov 95
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