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Focus groups
Scope Note
Small, roundtable discussion groups charged with examining specific topic or problems (e.g. consumer preferences, educational issues), including possible options or solutions. Focus groups typically consist of 4-12 participants, guided by moderators to keep the discussion flowing and to collect and report the results
Broader Term
Discussion groups
Related Term
Group discussion
Interviews
Marketing
Qualitative research
Research methodology
Use studies
Subject Category
820 Measurement
Date Added
Jun 2003
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