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Mass media use
Scope Note
The manner, purpose, frequency, etc, of audience use of the electronic or printed mass media
Used For
Media use (Mass media)
News use #
Television use #
Broader Term
Information utilisation
Related Term
Audience response
Mass media
Mass media effects
Media adaptation
Media selection
Media studies
Public opinion
Recreational activities
Socialisation
Television viewing
Use studies
Subject Category
720 Communications media
Date Added
Nov 95
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