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Social desirability
Scope Note
Phenomenon occurring in experiments when a participant responds in accordance with social norms, or to please the researcher rather than revealing their own attitudes
Broader Term
Social attitudes
Related Term
Attitude measures
Forced choice technique
Peer acceptance
Personality measures
Popularity
Response style (Tests)
Responses
Social behaviour
Social bias
Social influences
Subject Category
520 Social processes and structures
Date Added
Nov 95